While writing your meta descriptions, be sure to:
As the name implies, the meta description serves to briefly describe the web page for people as they scan the list of search results. Include no more than 60 characters (maximum of 580 pixels).īeneath the title link of each Google result, you’ll find the meta description.Be accurate and descriptive based on the content of the page.Write unique, original, and appealing titles to attract the attention of users and increase the clickthrough rate (CTR) of the page in the SERPs.Summarize the main topic of the page with the main keyword.Here are five tips for writing your meta title tag: Instead, your goal should instead be to clearly describe the page and, if applicable, engage readers with a reason as to why they should visit the page. This will not improve your rank in search results-and may actually harm it. Unlike many amateur SEOs, you should not try to stuff as many keywords as possible into the meta title. It shows up as the blue, hyperlinked title of each webpage in search results. The meta title tag is one of the most visible meta tags. However, it’s best to know what to expect from them so you can assess their quality of work and avoid wasting your money. Chances are, you may have a developer or web designer optimize these tags for you. Don’t worry, though, I’m only going to go over the top five you’ll need to know about as a website owner. While writing this article, I reviewed roughly 41 meta tags. The top 5 meta tags to optimize on your website Meta tags also allow you to control which pages of your website Google crawls, as well as how it crawls them. Doing this will make it more likely that Google will use each page’s information to create the ever-coveted knowledge panels and SERP features that are viewed by SEOs as the pinnacle of SEO results. Instead, you should use meta tags to describe your web pages so Google can easily understand each page’s topic and purpose. But Google stated years ago that it does not use keywords meta tags to rank a website-and their stance on this hasn’t changed. Many amateur SEO professionals will falsely claim that Google will rank a website with good meta tags higher on search engine results pages (SERPs).
LINKEDIN WEBSITE METATAG CODE
Meta tags are non-visible pieces of HTML code that describe certain properties and characteristics of a webpage for the crawlers used by Google and other search engines. Some of the most damaging, yet basic SEO mistakes, can involve meta tags so it’s worth getting them right. Meta tags are snippets of HTML code that describe a web page and control how Google crawls it. But if I were to recommend one small action that could generate significant results for your firm’s search engine optimization (SEO), it would likely involve meta tags. Like the rest of the thinking public, I’m extremely skeptical of quick hacks and shortcuts to get great results.
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